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Back to topSelected Projects — Tower Hamlets Homes

Tower Hamlets Homes marque

Tower Hamlets Homes marque

Newsletter

Newsletter

Newsletter

Newsletter

Van livery

Van livery

Office design

Office design

Stationery

Stationery

Values posters

Values posters

Tenant and Leaseholder handbooks

Tenant and Leaseholder handbooks

Open Door Newsletter

Open Door Newsletter

Website

Website

Tower Hamlets Homes

Brand and communications

In August 2009 Wire were asked to help Tower Hamlets Home to rationalise their brand and identity with a view to achieving three star status in the years ahead.

After an initial immersion phase and in-depth conversations with local residents, stakeholders and partners, Wire started to develop and define a clear purpose for the organisation ‘for residents’. This was supported with a redefined set of values and an approach that is direct, honest, mutually respectful and based on dialogue.

The supporting visual identity use the graphic of a house in it's purest, clichéd form rotates to form a directional arrow. Everything emanates from this mark and supporting dialogue boxes add additional graphic recognition. Strong, bold legible typefaces and colours are used to add strength, clarity and visibility across a wide range of materials from vehicles and clothing through to a new more inclusive newsletter that now reaches 27 neighbourhoods in the residents preferred format.