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Back to topSelected Projects — Southwark Live

Logo

Logo

Event poster

Event poster

Tube station poster

Tube station poster

Bus stop poster

Bus stop poster

Calendar guide

Calendar guide

Calendar guide

Calendar guide

Vibrations and Bermondsey events

Vibrations and Bermondsey events

I Love Peckham event

I Love Peckham event

Southwark Live

Festival identity

Although already one of London’s largest outdoor festivals, Southwark’s event season lacked a distinctive, memorable brand that unified all that was happening. Wire was commissioned to correct this, thanks to its extensive work in the public sector branding.

After renaming the season ‘Southwark Live’, a brand identity system rooted in bold, typographic, information delivery was created. The identity is distinguished by a highlighting system based on abstracted flags, developed to allow text to be legible over a variety of images. This helped capture the vibrance of events whilst maintaining accessibility. The simple, flexible system created a distinctly Southwark Live aesthetic and simultaneously allowed for the individual personality of each event.

The identity was applied to all manner of mediums, including a calendar-programme, event posters and leaflets amongst others.

The launch of the identity coincided with an increase in attendance and awareness.

“Thank you for all the hard work you showed in a successful events season. Your continued commitment to events in Southwark really allows the communities to celebrate together.”

Paul Cowell

Events Manager

Southwark Council