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Sidney Stringer Academy
Sidney Stringer is a thriving secondary school in the heart of Coventry. In 2010, with the support of The local authority, Rolls Royce and Coventry University they will move into a new, state of the art building and become Sydney Stringer Academy.
Wire were approached to help develop a new brand identity that would better express the values of the academy and that fitted more sympathetically with the clean, modern architecture of the new building.
Sydney Stringer prides itself on the diversity and equal opportunities they offer to all local children. The school specialises in science, maths and design. The identity is based around the simple graphic expression of problem solving and equality and uses a bold, clear equals symbol. The graphic has been extended across the whole school and cleverly applied to seating, signage, uniforms and all their communication materials.