Back to topSelected Projects — Refugee Council

The Refugee Council is the largest charity for asylum seekers in the UK.

In recent years, they have seen their clients become the target for racism, and victimisation, and the subject of lies in the press. They were finding it more difficult to get their message across and the current membership were feeling increasingly impotent as all the political parties refused to stand up and defend basic human rights. Because of the negative messages and lies, they were also finding it difficult to attract younger, more active members and funding.

Wire was chosen to help the organisation develop a high impact campaign strategy and brand. The messaging is radical in its tone and confronts the lies of the press head on. It is designed to work as a rallying cry and the look and feel is derived from a representation of activist, protest graffiti in the form of a stencil.

The campaign was launched at Glastonbury to a younger audience and Wire designed and produced T-shirts, badges, stamps, membership packs which double as stencils and a new online toolkit that equipped people with the contacts and arguments to contest the lies of the media and the inaction of politicians.

“At best we expected interesting and edgy design that would appeal to a younger audience. What we ended up with was 15,000 new members in just two weeks and unprecedented national press coverage.”
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Tim Finch Communication Director