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Leonard Cheshire Disability: Choice
Leonard Cheshire Disability is the largest, voluntary sector provider of care and support services for disabled people in the UK.
They had been producing an A4 magazine called ‘Choice’ for some time but the format and design had become predictable and corporate. Wire were approached to add a more professional and engaging design and layout. As part of our remit, we were also tasked with improving the readability and accessibility and, streamlining the editorial/design and production process whilst reducing costs.
The result… better design and professionalism in a large format, A3 newssheet that has more space with a more readable body copy typeface, better hierarchy and layering and better use of image.
a beautiful, bold and quite daring design, which has reinvigorated the magazine and provoked a lot of comment.”