Back to topSelected Projects — DBA Challenge 09

Wire are runners-up for the Design Business Association, Inclusive Design Challenge which is jointly run by the Helen Hamlyn Centre - Royal College of Art. It has been described as ‘The combined Oscars and Olympics of Inclusive Design’ by the BBC. The theme for this year's competition is 'Addressing the issues of people with Sedentary lifestyles’.

Wire’s concept is Id. It is designed to help individuals with inactive lifestyles. Developed in three parts, the system helps people to adopt a positive attitude towards change before enabling them to map their own personal barriers and potential. Finally, Id connects individuals with their most appropriate first steps and like-minded mentors, who can help to support long-term lifestyle change.

“We were all impressed by the terrific research by the team into the causes of inactivity and their resulting in-depth analysis of the intractable problem of how to incentivise people to change their behaviour.

We felt that Id was a genuinely new concept, we liked its novel anti-advertising approach and the fact that this ‘beautiful virus’, as they called it, harnesses the potential inherent in using social networking as a profiling tool and mode of dissemination to allow discovery on one’s own terms.”
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The judges