Back to topSelected Projects — Cambridge University Engineering Design Centre

We have been working closely with professor John Clarkson and Terry Dickenson and their team at Cambridge University Engineering Design Centre to create a new brand identity. They are internationally recognised for their innovative work in design process and human interaction and their partners.

Our main task... To help develop a more credible, modern identity that is flexible and easy to use in-house.

The identity takes the ‘E’, ‘D’ and ‘C’ from Engineering Design Centre to form a simple, strong identifiable mark. Red was drawn from the Cambridge University coat of arms and the supporting visual language developed to be clean, confident and authoritative.

The key elements have just been completed and we are now working with the team at EDC on their new book.