Back to topSelected Projects — ArtHide

ArtHide is a new luxury brand, based in Italy and Australia, selling bespoke handcrafted cowhide rugs produced by Argentinean artisans.

Wire were approached to develop their identity and essential collateral for their launch in July 2010.

The logotype is a simple play on the patchwork technique used to create the rugs, whereby the hides are cut-up into squares and then are stitched back together in random patterns to form interesting random forms. This marque is supported a series of bitmapped monochrome images of cowhide, which are applied sparingly to the collateral.