Back to topNews — University of East London

The employability team at UEL are the bridge between students and employers, they provide the support and skills that students need become attractive to employers and they help employers to find the right students.

Wire were invited in to help make students more attractive to employers and to make students more aware of the skills they need to be attractive to employers.

From our experience, universities all tend to promise employers the same things from their students ‘They are bright, ready for work, academic achievers...’ After a period of consultation with University of East London, we were able to help uncover an honest set of differences for their students, differences that mean they stand out in a crowded market place.

University of East London Students are more vocational, they are culturally diverse they are local and they know and thrive in London, They have a different perspectives and a ‘raw’ refreshing enthusiasm for success.

A campaign brand ‘Our Students Stand Out’ was developed to highlight these additional qualities and to help the university to claim a confident, honest position. It is designed to stimulate interest from employers who are cynical about what most universities promise and disillusioned with conventional students. UEL students appeal to people who are looking for someone with the energy and a fresh attitude and perspective.

The campaign is also designed to let students know that the university UEL genuinely understands and appreciates them for who they really are that they can help to build on their existing qualities.

The dark, charcoal background and simple typographic messages step completely away form the clichéd, predictable pictures of students. The dark charcoal and the additional qualities are picked out and embossed in bright positive colours.