Back to topNews — Employers’ Forum on Disability

Employers’ Forum on Disability (EFD) is the world’s leading employers organisation focused on disability in business. It makes it easier for people to employ and do business with disabled people. They host events and offer consultancy services amongst other things.

Wire has been brought in to update marketing material and to help evolve and update the brand and is helping create simple themes for different offers

The work has started with the events department, where it has put put dialogue at the centre of the identity. Built around the idea that EFD events provide a space for people from different backgrounds to share ideas, quote marks were employed around keyline spaces to represent an ‘arena for dialogue’. This in turn created a functional and distinctive template, helping to build a consistent, distinctive image.

The annual review followed the equally simple theme of improvement.

The project posed the challenging but rewarding issue of evolution without creating a new logo, typeface or colour palette. All documents were produced to the highest possible levels of accessibility.

The evolved identity has already been applied to key documents including the events guide and annual review.

Following the update, bookings to events increased dramatically.