In October 2007, Wire were awarded a three year contract with Newham Council, host borough of the 2012 Games, to provide brand, marketing and design services.
One of our first challenges has been to work closely with all the local agencies and commercial partners to develop an online strategy that really represents all the activity in the area. We didn’t create any logo for Newham but instead created a true brand and sense of place through an innovative online strategy.
This low maintenance hub was launched with a bespoke content management system only a month after the partner consultation was concluded. We are now working on the next phase of the site by bringing in local content, including film and making adjustments based on feedback.
One of our first challenges has been to work closely with all the local agencies and commercial partners to develop an online strategy that really represents all the activity in the area. We didn’t create any logo for Newham but instead created a true brand and sense of place through an innovative online strategy.
This low maintenance hub was launched with a bespoke content management system only a month after the partner consultation was concluded. We are now working on the next phase of the site by bringing in local content, including film and making adjustments based on feedback.