In January 2008, Wire were commissioned to develop a new brand identity and set of messages that could communicate one single objective and vision for the Canada Water area of London.
The identity was designed to be flexible so that commercial partners such as Barratt Homes could promote their developments and associate themselves with the overall vision for the area.
The brand will be used by all the partners during the ongoing consultation phase of the programme and will be used in exhibitions, newsletters and a consultation website.
The identity was designed to be flexible so that commercial partners such as Barratt Homes could promote their developments and associate themselves with the overall vision for the area.
The brand will be used by all the partners during the ongoing consultation phase of the programme and will be used in exhibitions, newsletters and a consultation website.