As part of a Southwark Council initiative to encourage people to take exercise whilst discovering the area, Wire was asked to design and develop sets of leaflets of walks in the area.
Two sets were produced. The first informs about places of historical, architectural and mythical interest in the Elephant and Castle area and the second looks at the heritage and wildlife aspect of the area, encouraging residents to discover the greener side and walk the school bus route.
Each individual leaflet required design and production of a map, copy and illustrations. The leaflets were then presented in neatly designed and illustrated sleeves. The leaflets and packs were part of a larger campaign which included an awareness campaign, advertisements and publicity.
Two sets were produced. The first informs about places of historical, architectural and mythical interest in the Elephant and Castle area and the second looks at the heritage and wildlife aspect of the area, encouraging residents to discover the greener side and walk the school bus route.
Each individual leaflet required design and production of a map, copy and illustrations. The leaflets were then presented in neatly designed and illustrated sleeves. The leaflets and packs were part of a larger campaign which included an awareness campaign, advertisements and publicity.