As part of a new strategy to connect South and North London, Transport for London commissioned Wire to develop a new identity for their proposed Cross River Tram network.
The new identity, 'Connecting Southwark', was developed across a range of media including printed material and promotional items such as t-shirts and badges. They also required a website that would inform people of the proposed route and timeline.
A short animated film was also produced and projected from the 'EcoPod'. Located in the heart of Southwark’s flagship regeneration area, Elephant and Castle, the Ecopod provides information about the London Cross River Tram and the Elephant and Castle regeneration programme.