The £1.5 billion regeneration of Elephant and Castle is one of the largest rebuilding schemes in Europe - covering 170 acres of central London.
Wire was chosen for the vital task of communicating the values and benefits of the massive project to local people, commercial developers and international investors alike. Following extensive research and consultation, we created a brand identity and key messages to allay the fears of the local residents and dispel the potential doubts of would-be investors.
Our solutions were applied to carefully targeted media including international exhibitions, film and local consultation programmes - receiving a positive response from all concerned.
It will take a decade to complete the transformation of Elephant & Castle. In autumn 2005, Wire was awarded an extended contract to guide the project into the next phase.