Wire is working with the London Development Centre to help change the perception of mental health in London. Our Making sense of London brand will provide a focus for discussions about the future of mental health services in London involving health professionals, government and the private sector.
Wire’s Making sense of London campaign uses a strong commercial visual language and includes photography by Paul Spencer - communicating both the fragmentation and potential for the capital.
The London Development Centre aims to create a new approach to handling mental health issues in the capital – which suffers from all the highs and lows of any major world city, including poverty, social exclusion and depression.