Southwark Community Leisure commissioned us to change the internal and external perceptions of the council's leisure facilities. They wanted us to clearly represent the change in the professionalism that the organisation had recently undergone and the subsequent increase in quality of service that would benefit all those who used the facilities. Following exhaustive analysis and extensive research across the sector, we created a clean, ordered, fresh, professional identity under the name 'Fusion', that would resonate with the local community and encourage them to ignore the private sector offerings.
We helped Southwark Community Leisure to understand and simplify their core service offerings and then applied the new brand identity across signage, clothing, interiors, websites, promotional campaigns and internal communication procedures. Fusion has since achieved a coveted 'Investor In People' award and has seen a dramatic increase in usage by both paying customers and target groups across the borough alike.