Pied à Terre, the two Michelin starred restaurant in London's West End, decided to re-launch with a new brand identity following a disastrous fire.
Our brief was to devise a distinctive visual language that was both unique and memorable and that could be applied to over 30 separate formats – from leather-bound menus to ceramic ashtrays, a promotional film and even homemade pasta and cookies.
The unique identity was created around the letters p, à and t – with a knowing reference to head chef Shane Osborn's trademark culinary 'drizzles'. The palette of rich colours – ranging from a soft cream to a deep chocolate and velvet burgundy – echoed the sumptuousness of Shane's recipes and the restaurant's ambience.
Within weeks of re-opening, the restaurant was receiving fantastic reviews, both nationally and internationally. A third Michelin star awaits.